Adapt OS
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Adapt OS / Agentic marketing systems

Internal Agentic Marketing Systems Built For Your Infrastructure

We design and implement production-ready AI agent workflows that you own and operate. Custom-built systems deployed in your infrastructure, with complete code ownership and no vendor lock-in.

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ownership.manifestRead only
  • codeComplete source code repository, yours
  • docsArchitecture docs, operations docs, training
  • deployYour AWS, Azure, GCP or on-premise
  • dataAdapt never holds client data
  • termsMonthly retainer, no long-term contract
  • oversightAgents draft and suggest; humans approve
How we build. Not live telemetry.

    Services

    Systems you own, with humans in the loop

    Every workflow includes defined review loops and governance controls. Agents suggest and draft; humans approve and publish.

    Module 01

    Custom agentic workflow development

    End-to-end architecture, development, and deployment of multi-agent marketing systems tailored to your organization, data, and existing toolstack.

    • Multi-agent coordination systems
    • Integrations with your existing tools and data sources
    • Review loops and governance controls
    • Monitoring and logging infrastructure

    Human oversight You control when and how agents run, what data they access, and every approval step.

    Sign-in screen of AdaptAgent, an agent system built by Adapt Marketing

    Module 02

    Content generation workflows

    Systems that draft content based on your brand guidelines, subject matter, and defined parameters.

    • Article drafts from topic briefs
    • Content variations for A/B testing
    • Consistent brand voice from stored guidelines
    • Topic suggestions from keyword research data

    Human oversight Outputs require editorial review. Publication decisions stay with your team.

    A content calendar that plans expert outreach and queued content calls, blurred for privacy
    Details blurred for client privacy.

    Module 03

    Partnership identification systems

    Workflows that identify collaboration opportunities based on criteria you define.

    • Monitor target institutions, organizations, and publications
    • Identify relevant contacts and decision-makers
    • Track engagement opportunities over time
    • Outreach drafts for team review

    Human oversight Identifies opportunities; never makes contact on its own. Relationships stay with your team.

    Module 04

    SEO monitoring workflows

    Systems that track keyword performance, identify technical issues, and monitor competitor activity.

    • Ranking changes for defined keyword sets
    • Technical SEO issues as they emerge
    • Competitor content and backlink acquisition
    • Optimization opportunities for team review

    Human oversight Monitors and suggests; does not implement changes. Your team prioritizes and ships.

    Module 05

    Media monitoring systems

    Workflows that track media mentions, identify coverage opportunities, and monitor brand sentiment.

    • News sources and publications for coverage opportunities
    • Brand mentions and sentiment signals
    • Relevant journalists and outlets
    • Pitch drafts for team review

    Human oversight PR strategy, pitches and journalist relationships remain with your team.

    Module 06

    WebMCP implementation

    Implement the emerging W3C WebMCP standard so AI agents interact with your site through structured tools instead of scraping.

    • WebMCP readiness audit
    • Tool schema design
    • Implementation and deployment
    • Testing with Chrome's built-in agent, ChatGPT, Claude, and Gemini

    Human oversight You get the complete source code, documentation, and training.

    About WebMCP

    Live demo

    Subject Matter Enabler

    A live system that turns expert knowledge into polished content. It researches you, interviews you by phone, and drafts a presentation. Everything is reviewed before it goes live.

    1. 01 Research

      Analyzes LinkedIn and public signals to identify expertise, then generates tailored interview questions.

    2. 02 Interview

      Conducts a structured phone conversation to extract actionable insights.

    3. 03 Generate

      Creates presentation drafts following defined brand guidelines, reviewed before anything goes live.

    Built with n8n workflows, Claude (Anthropic API), and custom models.

    Start an interview

    How engagement works

    From discovery to handoff

    1. Phase 01

      Discovery and analysis

      Audit current processes, tools, and automation opportunities. Define operational success criteria.

    2. Phase 02

      System architecture

      Design workflows, agent interaction patterns, review loops and governance. You approve before build begins.

    3. Phase 03

      Development and integration

      Build agents and integrate them in your environment, with full access to code and configuration throughout.

    4. Phase 04

      Handoff and training

      Train your team to operate and refine the systems. You operate independently after handoff.

    Why Adapt

    Practitioner-led since 2008

    Workflows are built from more than 10,000 hours of documented client delivery, not generic automation templates.

    • 75%

      of new sign-ups driven by organic search for one client after SEO monitoring and content workflows

    • 6 to 10x

      EBITDA multiples at exit for multiple clients, with owned marketing infrastructure cited as a valuation asset

    • 1,000+

      partnership opportunities surfaced across client implementations

    Historical results from client implementations, not guarantees.

    Founder

    Brian Chappell

    Founder and lead technical marketing architect. 20+ years in digital marketing and technical SEO, 5 business exits, and more than a decade on the Moz recommended agency list.

    Meet the team
    Adapt played a critical role in helping us scale our customer acquisition strategy at Buildium. During the 5 years that I led the marketing team, we consistently dominated the most important keyword in our market, 'property management software', and saw about 75% of our sign-ups driven by search engines.
    Geoff RobertsCo-Founder, Outseta; Former CMO, Buildium
    Brian knows his stuff. He knows SEO cold, and he's incredibly passionate about figuring out what's coming next and what it means to all of us.
    Jim TobinPresident, Ignite Social Media
    I especially appreciate Brian's professionalism, which to me is having direct conversations without being mean, also structuring and documenting ideas so we can actually work on them, developing reasonable goals and timelines.
    Scott HoldrenCo-founder, RavenTools.com

    A fit if

    • You want to own marketing infrastructure, not rent access to it
    • You have technical capacity or the willingness to develop it
    • You value long-term capability ownership over short-term convenience
    • You prefer full transparency and operational control

    Not a fit if

    • You need campaign execution, channel or paid media management
    • You want guaranteed outcome metrics or performance-based contracts
    • You prefer a fully managed, hands-off service
    • You cannot dedicate internal time to oversight and governance

    Contact

    Start a technical discussion

    Tell us what you want your system to do. We will assess feasibility and fit before anything else.

    120 Dry Ave #102, Cary, NC 27511
    (919) 642-1137