Content creation is a tired, aged term in the marketing world. Since Man was able to print content creation was a thing and its been a constant, changing thing. Todays market of content creation and how that coincides with audience development can be a complicated web of dots that need to be connected. Adapt Marketing has years of success creating content that has stood the test of time. With Googles push towards topical relevance, content creation is not simply just an arbitrary, trendy, as it happens channel. Writing about and staking an expertise inside of a vertical should be your goal, not trying to be a jack of all trades who is simply going for the highest share social post running the latest gimmicky content. Keywords help define who you are to Google and your sites succinctness, factual accuracy and Expertise/Authorship credibility all play major roles in getting eyeballs on your content. If these things all sound foreign to you, well that is because Adapt stays ahead of most.